Health Matters is an independent, Irish chain of health food shops founded in 1998. I worked with Health Matters to develop a digital marketing strategy, growing their social media presence from 0 to reaches exceeding 23,000 in their target market.
The work involved developing and implementing a comprehensive digital marketing strategy, focusing on Facebook, with the ultimate goal of increasing online sales through paid and organic growth. This part of the project included creating content, included graphics, to meet the project goals. The project also included launching an email and SMS marketing strategy. This involved researching an email marketing platform that met the business’ goals in the most cost-effective way as well as developing and implementing this strategy.
This project achieved a 350% increase in online sales for Health Matters as well as establishing a productive online presence that reflected their brand. At the end of the project I trained the Health Matters staff to continue to implement their digital marketing strategy.
Health Matters’ Testimonial
“Mary worked with us in Health Matters on a number of projects including our social media structure and strategy as well as developing our website. While going through this process I found Mary to be extremely professional, knowledgeable, conscientious and proficient. We learned a huge amount about how to run campaigns and what works best through Mary’s experience and understanding of these areas.
Mary was very patient in guiding us through the process and gave very clear analysis. Not only does Mary have a great knowledge of social media and web design and promotion but also an understanding of how business works.
I look forward to working with Mary again in the future and would recommend her to anyone looking to further their online presence.”
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Based in Dublin, I provide a range of professional digital marketing services to Dublin businesses. From new websites to website audits, UX research to comprehensive digital marketing strageies, I can help you create an effective professional online presence for your business.